Privacy Policy
Welcome to SidcupDigital.co.uk. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy applies to all personal data collected in relation to our services, including but not limited to website design and development, pay-per-click (PPC) advertising, search engine optimisation (SEO), video and content creation, and social media management.
1. Information We Collect
- Identity Data: Full name, job title, company name.
- Contact Data: Email address, phone number, postal address.
- Billing Data: Payment information, invoice details, VAT number.
- Technical Data: IP address, browser type, device information, operating system, usage data.
- Marketing Data: Communication preferences, engagement with our content.
- Project Data: Information necessary for providing our digital marketing and development services.
2. How We Collect Your Data
- Direct Interactions: When you provide information through our website, email, phone, or meetings.
- Automated Technologies: Through cookies, analytics tools, and tracking technologies.
- Third Parties: Public sources, social media platforms, and marketing partners.
3. How We Use Your Data
- Providing and managing our services.
- Processing payments and invoices.
- Responding to enquiries and providing customer support.
- Improving our website, services, and marketing efforts.
- Sending relevant marketing communications (with your consent).
- Complying with legal obligations.
4. Legal Basis for Processing
- Contractual Necessity: Processing required to fulfil our contractual obligations to you.
- Legitimate Interest: Processing required for our business interests, such as improving services and responding to enquiries.
- Legal Compliance: Where processing is necessary for legal obligations.
- Consent: When you opt in to marketing communications (you can withdraw consent at any time).
5. Sharing Your Data
- Service Providers: Cloud storage, analytics, marketing, and IT support providers.
- Legal Authorities: When required by law or to protect our legal rights.
- Business Transfers: In case of a merger, sale, or acquisition of the company.
6. International Transfers
If we transfer data outside the UK or EEA, we ensure appropriate safeguards, such as:
- UK or EU-approved standard contractual clauses.
- Transfers to countries with adequate data protection standards.
7. Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Typical retention periods:
- Client and contract-related data: Retained for seven years (for legal and tax reasons).
- Marketing data: Retained until you opt out.
- Website analytics data: Typically retained for up to two years.
8. Your Rights
Under UK GDPR, you have the following rights:
- Access: Request a copy of your personal data.
- Correction: Request correction of inaccurate data.
- Erasure: Request deletion of your data (subject to legal obligations).
- Restriction: Request limitation on data processing.
- Objection: Object to certain processing activities.
- Data Portability: Request transfer of your data.
- Withdraw Consent: Where consent is required, you can withdraw at any time.
9. Cookies and Tracking Technologies
We use cookies to enhance user experience and analyse website traffic. Cookies are small text files stored on your device. They help us understand user behaviour, improve functionality, and provide a personalised experience.
Types of Cookies We Use:
- Essential Cookies: Necessary for website functionality.
- Performance Cookies: Help improve website performance and user experience.
- Functional Cookies: Remember preferences and customisation settings.
- Targeting/Advertising Cookies: Used for marketing and retargeting purposes.
You can manage cookie preferences via your browser settings.
10. Security Measures
We implement security measures to protect personal data from unauthorised access, loss, or misuse. However, no online transmission is 100% secure.
11. Changes to This Policy
We may update this Privacy Policy periodically. The latest version will always be available on SidcupDigital.co.uk. If significant changes occur, we will notify you where appropriate.
12. Contact Information
For any privacy-related enquiries, please contact us:
- Email: [email protected]